Which of the following is typically NOT included in a firm’s mission statement?

A firm’s mission statement serves as a foundational declaration of its core purpose and focus, providing guidance on its direction and activities. Generally, it emphasizes what the company stands for, its values, and the overall objectives it aims to achieve.

Mission statements typically include the company’s philosophy, which reflects its ethical standards and values; the products and services offered, detailing what the firm provides to its customers; and sometimes, elements of market strategy that outline how the firm intends to position itself within the market.

Financial goals, however, are often not included in mission statements. These goals tend to focus more on the financial performance or metrics the company aims to achieve, which reflect operational and performance objectives rather than the broader vision and foundational principles of the organization. Thus, while financial goals are critical to overall business strategy and performance measurement, they do not capture the essence of a firm’s purpose and beliefs as articulated in a mission statement.