Which element should NOT be included in an effective mission statement?

An effective mission statement should succinctly define a company's purpose, core values, and what it seeks to achieve in a way that aligns with its overall vision. Including monetary amounts does not contribute meaningfully to this purpose. The mission is meant to capture the essence of the organization's goals and values, often expressing what the organization stands for and how it intends to make a difference in the lives of its stakeholders.

Monetary figures can be misleading or may indicate a too narrow focus, which detracts from the broader motivational language expected in a mission statement. Instead, effective mission statements prioritize elements like values, a vision for the future, and the target audience, all of which help provide clarity and inspiration regarding the organization's direction and purpose. By avoiding monetary specifications, a mission statement remains focused on its long-term aspirations rather than short-term financial objectives.