What is usually developed after the vision statement in the strategic planning process?

Following the development of a vision statement in the strategic planning process, the next logical step is the creation of a mission statement. The vision statement articulates the long-term aspirations and desired future state of the organization, providing an inspirational focus. In contrast, the mission statement defines the organization's purpose, core values, and the fundamental reason for its existence. It outlines what the organization does, for whom it does it, and the unique value it offers.

The mission statement serves as a guidepost for decision-making and strategic direction, helping to align the organization’s activities with its vision. Once the mission is established, it facilitates the development of subsequent components such as annual goals, action plans, and performance metrics, ensuring that all aspects of the organization are aligned and working towards achieving the vision articulated earlier. Thus, the mission statement is a critical element that logically follows the vision statement in the strategic planning process.