What is the first step in the comprehensive strategic-management model?

The first step in the comprehensive strategic-management model is developing vision and mission statements. This foundational stage is crucial as it establishes the overarching purpose and direction of an organization. The vision statement articulates what the organization aspires to become in the future, while the mission statement defines its core purpose and primary objectives.

By clearly outlining these elements, the organization aligns its stakeholders around a shared understanding of its goals and values. This alignment is essential for guiding subsequent steps in the strategic management process, such as setting goals and objectives, formulating strategies, and evaluating performance. Without a well-defined vision and mission, an organization may struggle with clarity and focus, which could hinder effective strategy formulation and execution. Thus, developing these statements serves as the essential starting point for any comprehensive strategic management approach.