What does the Competitive Profile Matrix and EFE Matrix include as critical success factors?

The Competitive Profile Matrix (CPM) and the External Factor Evaluation (EFE) Matrix are essential tools in strategic management that help organizations analyze their competitive position and external environment. The key reason both matrices are effective is their inclusion of critical success factors that encompass a broad range of influences.

The Competitive Profile Matrix focuses on comparing a company’s strengths and weaknesses relative to its competitors, which involves assessing both internal factors (such as resources, capabilities, and processes) and external factors (such as market trends, customer preferences, and competitive dynamics). This holistic view allows businesses to identify what elements are vital for success and how they stack up against industry peers.

Similarly, the External Factor Evaluation Matrix centers on identifying key external factors that can affect an organization's performance, including opportunities in the market and threats posed by competitors or changes in the macroeconomic environment. However, it also requires an understanding of how internal capabilities can leverage those external opportunities or mitigate threats.

Therefore, the correct option indicates that critical success factors consist of both internal and external issues, enhancing a company's strategic overview and guiding informed decision-making. This comprehensive approach is essential for effective strategic planning and helps organizations navigate complex environments to achieve competitive advantage.