True or False: The vision statement should be established before the mission statement.

A vision statement outlines the long-term aspirations and desired future state of an organization, serving as a guiding star for its strategic direction. It encapsulates what the organization ultimately aims to achieve and provides inspiration and motivation for employees and stakeholders.

The mission statement, on the other hand, defines the organization's purpose, its core activities, and the value it provides to its customers or stakeholders on a day-to-day basis. The mission is more focused on the current state of the organization and what it does.

Establishing the vision statement first is essential because it helps inform and shape the mission statement. The mission can align with the larger context of the vision, ensuring that the organization’s actions and strategies are directed towards achieving the long-term goals laid out in the vision. This sequential development fosters coherence, enabling the organization to effectively communicate its purpose and strategic objectives both internally and externally.

In conclusion, defining the vision before the mission creates a solid foundation for strategic planning and ensures that the mission is aligned with the organization's overarching goals.