To gain what do firms need to provide unique products and services?

To achieve sustainable competitive advantage, firms must focus on providing unique products and services. This differentiation allows businesses to distinguish themselves from competitors, making it difficult for others to replicate their offerings. Sustainable competitive advantage arises when a company successfully integrates resources and capabilities that create value for customers in ways that are not easily matched by rivals.

Unique products and services foster this advantage because they address specific customer needs or preferences, enhancing customer satisfaction and retention. Additionally, when a firm is successful in offering something distinctive in the marketplace, it can command higher prices and ensure that customers choose their products over those of competitors. This positioning strengthens the firm's presence and performance over time, differentiating it in a crowded market.

While market share, customer loyalty, and brand recognition are important elements supporting a firm's success, they often stem from a strong sustainable competitive advantage. Therefore, providing unique products and services is foundational to achieving long-term business success in the strategic management landscape.