Military strategy generally assumes ________, while business strategy assumes ________.

The correct answer highlights a fundamental difference in the underlying assumptions of military strategy versus business strategy. Military strategy typically assumes conflict, as its primary objective is to engage in and manage warfare or hostile engagements. The nature of military operations revolves around adversaries with often opposing goals, necessitating conflict-driven strategies that focus on tactics, formations, and resource allocation to outmaneuver and defeat opponents.

On the other hand, business strategy operates under the assumption of competition rather than outright conflict. Businesses often compete in the marketplace for customers, resources, and market share, but this competition is conducted within established rules and norms of the industry. Unlike military engagements, business competition can incorporate elements of collaboration, such as strategic alliances or partnerships that enhance competitiveness without resorting to conflict in the traditional sense. Therefore, strategic management in business is about positioning a firm effectively against competitors while also seeking opportunities to innovate and meet customer needs.

Understanding this distinction helps clarify that while both military and business strategies are about positioning and achieving objectives, the context and dynamics in which they operate are fundamentally different.