In the BCG Matrix, what is the classification for a division with a high relative market share in a fast-growing industry?

In the context of the BCG Matrix, a division characterized by a high relative market share within a fast-growing industry is classified as a Star. This classification indicates that the division not only has a strong competitive position but is also positioned in an attractive market that is expanding quickly.

Stars are often seen as the ideal business units because they require investment to sustain their growth and maintain their market position. As they generate substantial revenue due to both their market share and the industry's growth, they can help finance other segments of the business that may be less profitable or require more resources.

This combination of strong market position and industry growth makes Stars critical to a company's portfolio, as they can potentially become Cash Cows in the future when the growth of the industry slows down, allowing them to generate more cash from a solid market position.