Forward integration would be an appropriate strategy for which of the following types of divisions in the Boston Consulting Group (BCG) Matrix?

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Forward integration involves a company taking control of its distribution process or expanding its operations to include downstream activities, such as retail or direct sales. In the context of the Boston Consulting Group (BCG) Matrix, a "Star" division represents a business unit with a high market share in a rapidly growing industry.

The rationale for selecting forward integration as an appropriate strategy for "Star" divisions lies in their strong position and growth potential. By implementing forward integration strategies, these divisions can capitalize on their already solid market position to enhance customer reach, increase sales, and improve profitability. This approach allows "Star" divisions to strengthen their competitive advantage by controlling more of the supply chain, improving market access, and potentially increasing brand loyalty through enhanced customer interaction.

In contrast, divisions classified as "Dogs" typically do not warrant significant investment due to their low market share and low growth potential, making forward integration less relevant or effective. "Question Marks" may require additional analysis to determine their prospects before committing to forward integration. Lastly, "Failures" are not recognized in the BCG framework, but if we interpret this as divisions that are underperforming, forward integration is unlikely to be beneficial since these units do not have a solid market foundation to build on. Hence,

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